Archive for ‘Arab Advertising Agency’

February 5, 2011

Mediareach Advertising backs Arab Orphan Charity

Mediareach Backs Arab charity

Multicultural marketing specialist Mediareach Advertising is rallying the support of its clients and big businesses to support the World Wide Welfare charity, which is holding a charity fundraiser on the 12th of March 2011.
The charity, which provides humanitarian, sustainability, health and educational assistance to orphans in many Arab countries around the world, is holding the event to raise much needed financial aid to continue the fantastic work that they are doing.
Mediareach CEO Saad Saraf said,
‘The World Wide Welfare charity is doing a lot of fantastic work and Mediareach is very happy to contribute and help the charity raise awareness. What we need now is the support of big business and brands to come on board as sponsors and help make this fundraiser a huge success in raising much needed funds’.
The WWW charity’s main purpose is to create and deliver sustainable projects that make a better life for orphan children and give them back their right to live in dignity and have a better future for their children. The charity operates in countries like Iraq where there are more than 3 million orphans, all a consequence not of their own making.
The charity fundraiser will be attending by over 320 of the business and community elite of the UK’s Arab diaspora. The event will be held on the 12th of March at a central London hotel.
Ends.
Notes to editor:
World Wide Welfare:
The charity has three main objectives:
1. To relieve poverty, distress or suffering (including starvation, sickness or any physical disability or affliction) by appropriate charitable assistance whether medical rehabilitation, financial or otherwise, in any part of the world.
2. To promote education by appropriate charitable assistance, including the establishment, maintenance and development of schools, training centers or any educational establishments.
3. To assist in the preservation, conservation and protection of the natural environment for the public benefit in any part of the world.

http://www.mediareach.co.uk

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January 22, 2011

Saad Saraf appointed as IPA Ethnic Diversity Group Chairman

The IPA has today (20th January) appointed Saad Saraf, Founder and CEO of Media Reach, as Chairman of the IPA’s Ethnic Diversity Group. He succeeds Trevor Robinson, OBE.

Saad has spent his career investigating the multicultural landscape of the UK and his agency Media Reach has been a driving force in the growth and development of multicultural marketing in the UK. He has also addressed many conferences and has written several papers on the subject of diversity. One of these papers includes a chapter written for the IPA’s interim report The marketing opportunities for advertisers and agencies in multi-cultural Britain (LINK), published in March 2010.

Says Saad Saraf, Founder and CEO of Media Reach: “The UK is now truly a multicultural country, and will continue to flourish in the face of diversity. The industry needs to quicken its pace to catch up with the changing face of the new society, or risk getting left behind. Not only do we need to accept it, we need to understand and embrace it.”

In 2003 the IPA Ethnic Diversity Group published its first major collaborative work on ethnic diversity which looked at the employment, portrayal and economic value of the ethnic minorities (LINK). A sequel to this report will be published on its tenth anniversary in 2013.

http://www.mediareach.co.uk