Archive for December, 2011

December 16, 2011

Mediareach CEO addresses the Money transfer and financial services industry leaders

Mediareach Advertising CEO’s Saad Saraf addressed the Money Transfer and financial services summit in London Hilton hotel on the challenges and opportunities social media is presenting.

Saad urged brands and the financial sector to keep abreast of the rapid changes and innovation the digital industry is going through and the need to adopt some of these approaches to communicate effectively with customers both locally and internationally.

December 16, 2011

Mediareach CEO in Management Today Debate

Mediareach Advertising CEO, Saad Saraf took part in Management Today magazine round table discussions in November 2011 issue on the impact and challenges facing diversity in the UK in the next decade.

The debate which included people from leading brans and industry leaders covered the impact of diverse workforce on business and the benefits diversity brings in to UK companies.

December 2, 2011

Mediareach uses a unique insight-planning tool

Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients.
The tool is based on more than 560 diaries used by Asian households of diverse background is the largest in the UK which tracks the most popular Asian television, radio, press and digital channels the community utilises. The tools also tracks programme take up and popularity and the rating they achieve.
This tool has been instrumental in tracking consumer’s media and purchasing patterns and is able to deliver the most effective media plans and ROI for brands.