Saad Saraf appointed as IPA Ethnic Diversity Group Chairman

The IPA has today (20th January) appointed Saad Saraf, Founder and CEO of Media Reach, as Chairman of the IPA’s Ethnic Diversity Group. He succeeds Trevor Robinson, OBE.

Saad has spent his career investigating the multicultural landscape of the UK and his agency Media Reach has been a driving force in the growth and development of multicultural marketing in the UK. He has also addressed many conferences and has written several papers on the subject of diversity. One of these papers includes a chapter written for the IPA’s interim report The marketing opportunities for advertisers and agencies in multi-cultural Britain (LINK), published in March 2010.

Says Saad Saraf, Founder and CEO of Media Reach: “The UK is now truly a multicultural country, and will continue to flourish in the face of diversity. The industry needs to quicken its pace to catch up with the changing face of the new society, or risk getting left behind. Not only do we need to accept it, we need to understand and embrace it.”

In 2003 the IPA Ethnic Diversity Group published its first major collaborative work on ethnic diversity which looked at the employment, portrayal and economic value of the ethnic minorities (LINK). A sequel to this report will be published on its tenth anniversary in 2013.

http://www.mediareach.co.uk

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: