Archive for September, 2010

September 15, 2010

MRA, Turning diversity into opportunity

Multiculturalism is booming. The emerging markets have strong spending power and they are not afraid to use it, thus creating lucrative avenues for businesses to capitalise on. Without an effective marketing strategy that has a true appreciation of the cultures, the value systems, the communications gap and the means to bridge that, any plans to target these markets are doomed to fail.

The ethnic population in the UK is approximated at 6 million, 10% of Britain’s population and is expected to grow by 2.5% annually, with a disposable income valued at £90 billion. This ranks it as one of the strongest developing niche markets in the UK. Further expansion of the EU will change these proportions and continue to increase the associated complexities in targeting new cultures effectively.

Media Reach Advertising has championed cross-cultural communications since its inception over twenty years ago. We built links with the media, community leaders and organisations to increase our effectiveness and turn the challenge into rewarding opportunities for our clients.
MRA is a true and visionary pioneer in this regard with a total of over 100 years specialist experience within the company. MRA continues to identify innovative means to access new markets with both local and international campaigns.

We provide clients with strategic and integrated marketing and communications solutions, building brands through approaches that extend beyond conventional advertising. MRA believes there is only room for marketing excellence and compelling creative solutions. Bold ideas and strong actions mark our brand and with effective use of strategy and media channels, we can help your brands shine in the ethnic marketplace.

http://www.mediareach.co.uk

September 14, 2010

Elephant Chakki Gold Flour ’45 Years of Tradition Enjoyed Daily’ has been shortlisted for this year’s World Food Awards

Elephant Chakki Gold Atta ’45 Years of Tradition Enjoyed Daily’ has been shortlisted in the following category for this year’s World Food Awards

World Food Award 2010 – Best Marketing Campaign

The World Food Awards are a new, national awards ceremony to recognise the best operators in the world food sector in the United Kingdom and Europe. Last year’s inaugural event was a huge success with the likes of Meena and Kirit Pathak, The Cinnamon Club, Sir Gulam Noon and Levi Rootsof Dragon’s Den fame among the winners celebrating at the ceremony which took place at London’s Hilton Park Lane.

This year’s event will be held on Saturday 23rd October, 2010, again at the Hilton Park Lane, and promises a glittering line-up – including performances from leading artists and a host of celebrities, sports personalities and acclaimed chefs to present the awards.

The event will be broadcast globally by Sony Entertainment Television Asia, organisers of the event, and we are delighted to announce that The AAare now taking over exclusively judging the category World Food Awards – Restaurant of the Year and that this year’s results are being audited and verified by KPMG.

http://www.mediareach.co.uk