March 14, 2012

London Fashion industry Insights

Fashion week – the designers, glam, creativeness flowing all over, fabrics, goodies and pure fashion, a females heaven! Something that we experienced a few weeks ago – clutched on to Dolce & Gabanna, Roberto Cavalli, Finsk and many more, as well as indulging in the goodies. We’re still having withdrawals from leaving the event, well the ladies in the office are!

An insight: the fashion accounts for 1.7% of UK GDP, twice as much as publishing, car manufacturing or the chemical industry! (Guardian – London Fashion Week displays its global credentials: 17 Feb 2012).

The Arab and Chinese market are key consumers to this industry, with their love of fashion and luxury labels.

The average spend of a Chinese customer on a single transaction in London during January to October last year was 1,058 pounds, 10 times the average spend of the equivalent British shopper. Money is no object for many Chinese shoppers, who have become a common sight strolling the polished floors of posh London department stores such as Liberty, Harvey Nichols and Harrods. (Reuters – UK muse do more to welcome Chinese: Feb 17, 2012)
While the latest figures from West End company which represents 600 premium retailers in London West End showed that Arab shoppers spend 15 times more than the average UK shopper.

Arab tourists from Saudi & the UAE on the other hand are spending £2000 in London priciest stores with June showing an 11% rise in sales due to wealthy Arabs in the capital spending £200 million (

A very tempting market, to explore fashionably…

February 22, 2012

Rahat Fateh Khan Live concert at Wembley Arena

After successfully entertaining UK audiences several times the outstanding Rahat Fateh Ali Khan and Group will once again perform live in UK in Wembley Arena to an estimated 11,000 people.
Expect an evening of euphoria as the Ustad performs some of his latest Bollywood hits as well as qawalli favourites.
Who better to take forward the legacy of Nusrat Fateh Ali Khan than his own blood, Rahat.
Currently the most sought after male vocalist within Bollywood and has released a string of smash hits each time going straight to number one.

February 1, 2012

Maslenitsa festival in Trafalgar Square

The Maslenitsa festival London in Trafalgar Square is taking place on Sunday 26th February 2012. This national event will attract a footfall in excess of 20,000 people from 8 Soviet Union regions.
The purpose of the event is to say goodbye to winter with Vodka and pancakes, music and song at the London Maslenitsa Festival a traditional Russian festival to welcome the spring that takes place across London from 19 – 26 February 2012. The London Maslenitsa Festival is one of the largest celebrations of Russian culture, art, music and food anywhere outside Russia. Although it is a Russian cultural event it is also quite popular and well known in Kazakhstan, Latvia, Lithuania, Moldova, Estonia.
The Maslenitsa celebration is a centuries old Russian tradition that bids farewell to the bitter winter months and welcomes the beginning of the spring. It also marks the last feast before Lent in the Russian Orthodox calendar, when rich foodstuffs must be used up before the Lenten fast; the traditional Maslenitsa meal is a Pancake but served with a Russian twist: instead of the usual lemon and sugar, Malenitsa pancakes, or Blinis are served with Caviar and Vodka.
London’s Maslenitsa Festival takes place at the same time as across Russia including Moscow’s Red Square. Londoners will able to exchange traditional Russian Maslenitsa greetings with Muscovites via giant video screens that will connect both Festivals taking place a thousand miles apart. London’s Maslenitsa Festival has been created in cooperation with the Mayor of London, the Greater London Authority and The Ministry of Culture of the Russian Federation.

February 1, 2012

Chinese New Year Celebration in London

Chinese New year at Trafalgar Square and China Town this Saturday 28th January was a huge success this year and attracted more than 35,000 Chinese people in London.
Trafalgar Square had Chinese stalls selling Chinese good luck charms, dragons, cookies and sauces. One of the stalls had a Chinese lady writing the names of people in Chinese, which was a Big, hit amongst people. Kids were handed balloons, flags and gifts.
At the heart of China Town was a Big Tree, where people randomly threw these colourful bags on it. The belief is if the bag hangs on the tree and stays, your wish will be granted.
Clients can take advantage of more than 40 multicultural events taking place in the UK each year.

December 16, 2011

Mediareach CEO addresses the Money transfer and financial services industry leaders

Mediareach Advertising CEO’s Saad Saraf addressed the Money Transfer and financial services summit in London Hilton hotel on the challenges and opportunities social media is presenting.

Saad urged brands and the financial sector to keep abreast of the rapid changes and innovation the digital industry is going through and the need to adopt some of these approaches to communicate effectively with customers both locally and internationally.

December 16, 2011

Mediareach CEO in Management Today Debate

Mediareach Advertising CEO, Saad Saraf took part in Management Today magazine round table discussions in November 2011 issue on the impact and challenges facing diversity in the UK in the next decade.

The debate which included people from leading brans and industry leaders covered the impact of diverse workforce on business and the benefits diversity brings in to UK companies.

December 2, 2011

Mediareach uses a unique insight-planning tool

Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients.
The tool is based on more than 560 diaries used by Asian households of diverse background is the largest in the UK which tracks the most popular Asian television, radio, press and digital channels the community utilises. The tools also tracks programme take up and popularity and the rating they achieve.
This tool has been instrumental in tracking consumer’s media and purchasing patterns and is able to deliver the most effective media plans and ROI for brands.

July 16, 2011

Mediareach Advertising Experiential Activities

Sample videos showreels of our work for NHS (Hep C) campaign, Madam Tussauds & the RAF.

Enjoy watching.

June 10, 2011

Will Formula 1’s decision to stage the Bahrain Grand Prix come back to haunt them?

The decision by Bernie Eccleston to hold Formula 1 in Bahrain will do untold damage to the F1 brand reputation and standing to be held in a country where human rights campaigners and people who have demonstrated peacefully are languishing in prisons or in hospitals.

It is a well documented fact that Bahraini doctors were tortured for treating innocent demonstrators who were shot by foreign troops, which the government brought in from Saudi & the UAE to suppress the demonstrations by the deprived native population.

Imagine how the majority of Bahraini citizens and consumers would feel about brands taking part in a race, which appeals to the minority who oppress them.

Brands such as Macdonald, Burger King, Nike, KDD, Pepsi, Coke, KFC, P&G had been boycotted in the Middle East by Arab young people and had seen their sales nosedive following ill-judged decisions by brands insensitive to the consumers they rely on.

The cartoons against prophet Muhammad in a Swedish newspaper saw Arla Foods $550 million sales in the Arab world collapse in a matter of weeks.

Brands can exert more pressure on F1 to switch to a different destination or risk been despised by the Arab population (Iraq, Egypt, Tunisia, Lebanon, Yemen and many more) which despise the actions of the Bahrain government against its people.

International Brands will be well advised not to participate in the Bahrain F1 and be seen to be closer to their consumers rather than dictators.

Saad Saraf


Mediareach Advertising

Team Porsche

Team Ferrari

June 2, 2011

Glossy magazine targets Arabs in London

Reaching affluent Arabs in LondonA new magazine has been launched in London to target the Arab community in London.
Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London.
The publisher Saad Al-Saraf said that this an exciting new launch that will be followed by a number of other projects aimed at the affluent Arabic population in London which are estimated to be 450,000 strong with the majority of the population originating from Iraq, Lebanon, Morocco, Egypt, and Gulf countries. In the summer months a further 100,000 Arabs fly into London from the Gulf countries (Saudi, UAE, Qatar, Kuwait).
Arabs adore London and have invested a staggering sum in excess of £100 Billion in property, finance, commerce & investments. Hella London is distributed to more than 25,000 rich Arab residents who live and work in the UK.
The profile of Arabs includes businessmen, property developers, Doctors, Lawyers, Dentists, Company directors, accountants and celebrities.
Hella London reports on fashion, health, property, investments, education, food and lifestyle. Hella London is a 64 pages glossy magazine that is delivered to Arab homes and businesses in and around London.
A strict advertising policy is in place therefore only selected brands can advertise in the magazine. (Alcohol. Tobacco, Gambling, Pornography)

Saad Al-Saraf