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	<description>World leading multicultural communications agency</description>
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		<title>Mediareach&#039;s Blog</title>
		<link>http://mediareach.wordpress.com</link>
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		<title>Mediareach CEO addresses the Money transfer and financial services industry leaders</title>
		<link>http://mediareach.wordpress.com/2011/12/16/mediareach-ceo-addresses-the-money-transfer-and-financial-services-industry-leaders/</link>
		<comments>http://mediareach.wordpress.com/2011/12/16/mediareach-ceo-addresses-the-money-transfer-and-financial-services-industry-leaders/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 07:26:14 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arab advertising Arab marketing Arab media Asian advertising Asian marketing diverse marketing diversity marketing Eastern European marketing East European advertising East European Marketing EMEA Mar]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=169</guid>
		<description><![CDATA[Mediareach Advertising CEO&#8217;s Saad Saraf addressed the Money Transfer and financial services summit in London Hilton hotel on the challenges and opportunities social media is presenting. Saad urged brands and the financial sector to keep abreast of the rapid changes and innovation the digital industry is going through and the need to adopt some of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=169&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">IMATN financial industry forum- Hilton hotel Nov 2011</media:title>
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		<title>Mediareach CEO in Management Today Debate</title>
		<link>http://mediareach.wordpress.com/2011/12/16/mediareach-ceo-addresses-the-money-transfer-summit/</link>
		<comments>http://mediareach.wordpress.com/2011/12/16/mediareach-ceo-addresses-the-money-transfer-summit/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 07:03:52 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arab advertising Arab marketing Arab media Asian advertising Asian marketing diverse marketing diversity marketing Eastern European marketing East European advertising East European Marketing EMEA Mar]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=153</guid>
		<description><![CDATA[Mediareach Advertising CEO, Saad Saraf took part in Management Today magazine round table discussions in November 2011 issue on the impact and challenges facing diversity in the UK in the next decade. The debate which included people from leading brans and industry leaders covered the impact of diverse workforce on business and the benefits diversity [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=153&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Mgt Today roundtable debate in Nov11 </media:title>
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		<title>Mediareach uses a unique insight-planning tool</title>
		<link>http://mediareach.wordpress.com/2011/12/02/mediareach-uses-a-unique-insight-planning-tool/</link>
		<comments>http://mediareach.wordpress.com/2011/12/02/mediareach-uses-a-unique-insight-planning-tool/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 23:33:50 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[boutique agency]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[ethnic marketing]]></category>
		<category><![CDATA[integrated ad agency]]></category>
		<category><![CDATA[international agency]]></category>
		<category><![CDATA[london ad agency]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=151</guid>
		<description><![CDATA[Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients. The tool is based on more than 560 diaries used by Asian households of diverse background is the largest in the UK which tracks the most popular Asian television, radio, press and digital channels the community [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=151&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Mediareach Advertising Experiential Activities</title>
		<link>http://mediareach.wordpress.com/2011/07/16/mediareach-advertising-experiential-activities/</link>
		<comments>http://mediareach.wordpress.com/2011/07/16/mediareach-advertising-experiential-activities/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 12:19:39 +0000</pubDate>
		<dc:creator>alsaraf</dc:creator>
				<category><![CDATA[Ethnic Marketing Agency]]></category>
		<category><![CDATA[Islamic Marketing Agency]]></category>
		<category><![CDATA[London Marketing Agency]]></category>
		<category><![CDATA[Multicultural Marketing Agency]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[ethnic Media]]></category>
		<category><![CDATA[multicultural advertising]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Multinational Campaigns]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=140</guid>
		<description><![CDATA[Sample videos showreels of our work for NHS (Hep C) campaign, Madam Tussauds &#38; the RAF. Enjoy watching. http://www.youtube.com/user/desiblitzer?blend=2&#38;ob=5#p/search/0/h8yh5gSi4KY Tagged: diversity marketing, ethnic Media, multicultural advertising, Multicultural Marketing, Multinational Campaigns<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=140&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Al&#039;Saraf</media:title>
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		<item>
		<title>Will Formula 1’s decision to stage the Bahrain Grand Prix come back to haunt them?</title>
		<link>http://mediareach.wordpress.com/2011/06/10/will-formula-1%e2%80%99s-decision-to-stage-the-bahrain-grand-prix-come-back-to-haunt-them/</link>
		<comments>http://mediareach.wordpress.com/2011/06/10/will-formula-1%e2%80%99s-decision-to-stage-the-bahrain-grand-prix-come-back-to-haunt-them/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 21:13:35 +0000</pubDate>
		<dc:creator>alsaraf</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=120</guid>
		<description><![CDATA[The decision by Bernie Eccleston to hold Formula 1 in Bahrain will do untold damage to the F1 brand reputation and standing to be held in a country where human rights campaigners and people who have demonstrated peacefully are languishing in prisons or in hospitals. It is a well documented fact that Bahraini doctors were [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=120&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediareach.wordpress.com/2011/06/10/will-formula-1%e2%80%99s-decision-to-stage-the-bahrain-grand-prix-come-back-to-haunt-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Al&#039;Saraf</media:title>
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		<media:content url="http://mediareach.files.wordpress.com/2011/06/images-1.jpg?w=300" medium="image">
			<media:title type="html">Porsche</media:title>
		</media:content>

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			<media:title type="html">Ferrari</media:title>
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		<item>
		<title>Glossy magazine targets Arabs in London</title>
		<link>http://mediareach.wordpress.com/2011/06/02/glossy-magazine-targets-arabs-in-london/</link>
		<comments>http://mediareach.wordpress.com/2011/06/02/glossy-magazine-targets-arabs-in-london/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 20:45:57 +0000</pubDate>
		<dc:creator>alsaraf</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arab advertising]]></category>
		<category><![CDATA[Arab Magazine]]></category>
		<category><![CDATA[Arab marketing]]></category>
		<category><![CDATA[Arab Media in London]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[Multicutlural Marketing]]></category>
		<category><![CDATA[Muslim Marketing]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=87</guid>
		<description><![CDATA[A new magazine has been launched in London to target the Arab community in London. Hella (Arabic for Hello) is a bi-monthly glossy upmarket magazine targeting the affluent high net worth Arab residents and the business people in London. The publisher Saad Al-Saraf said that this an exciting new launch that will be followed by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=87&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediareach.wordpress.com/2011/06/02/glossy-magazine-targets-arabs-in-london/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Al&#039;Saraf</media:title>
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			<media:title type="html">HELLA Magazine</media:title>
		</media:content>
	</item>
		<item>
		<title>Kohinoor Foods awards Mediareach Advertising its full-service marketing brief</title>
		<link>http://mediareach.wordpress.com/2011/06/02/kohinoor-foods-awards-mediareach-advertising-its-full-service-marketing-brief/</link>
		<comments>http://mediareach.wordpress.com/2011/06/02/kohinoor-foods-awards-mediareach-advertising-its-full-service-marketing-brief/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:15:15 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[ethnic marketing]]></category>
		<category><![CDATA[Ethnic marketing agency]]></category>
		<category><![CDATA[multicultural advertising agency]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Multicutural Marketing Agency]]></category>
		<category><![CDATA[Urban Marketing Agency]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=102</guid>
		<description><![CDATA[Following a competitive pitch, global rice brand Kohinoor Foods has awarded Mediareach Advertising its UK and Europe marketing brief. The Kohinoor brief required the winning agency to provide a full 360 degree, integrated marketing service to include strategy, creative, media, PR and experiential. Kohinoor Foods UK marks 10 years of successful business in the UK [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=102&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mediareach</media:title>
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			<media:title type="html">main.kohinoor_mediareach</media:title>
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		<title>Elephant Atta’s Healthier Lifestyle Movement</title>
		<link>http://mediareach.wordpress.com/2011/05/31/elephant-atta%e2%80%99s-healthier-lifestyle-movement/</link>
		<comments>http://mediareach.wordpress.com/2011/05/31/elephant-atta%e2%80%99s-healthier-lifestyle-movement/#comments</comments>
		<pubDate>Tue, 31 May 2011 15:06:07 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[Elephant Atta]]></category>
		<category><![CDATA[ethnic advertising]]></category>
		<category><![CDATA[ethnic marketing]]></category>
		<category><![CDATA[Ethnic marketing agency]]></category>
		<category><![CDATA[ethnic PR]]></category>
		<category><![CDATA[Healthy Eating]]></category>
		<category><![CDATA[London Marketing Agency]]></category>
		<category><![CDATA[Mediareach Advertising]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Multicutural Marketing Agency]]></category>
		<category><![CDATA[New Ethnic Campaigns]]></category>
		<category><![CDATA[Premier Foods]]></category>
		<category><![CDATA[Rank Hovis]]></category>
		<category><![CDATA[South Asian Marketing]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=97</guid>
		<description><![CDATA[Elephant Atta has launched a new campaign aimed at inspiring women to lead the way in changing unhealthy food and lifestyle habits amongst the UK’s South Asian population. The new integrated campaign plans to utilise their influence, alongside the brands own health credentials, to create a movement, which affects not only individual households but also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=97&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediareach.wordpress.com/2011/05/31/elephant-atta%e2%80%99s-healthier-lifestyle-movement/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mediareach</media:title>
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			<media:title type="html">IMG_0878</media:title>
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		<title>Clearcast publishes figures on BAME representation in commercials</title>
		<link>http://mediareach.wordpress.com/2011/05/11/clearcast-publishes-figures-on-bame-representation-in-commercials/</link>
		<comments>http://mediareach.wordpress.com/2011/05/11/clearcast-publishes-figures-on-bame-representation-in-commercials/#comments</comments>
		<pubDate>Wed, 11 May 2011 08:45:27 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arab marketing]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[Ethnic ad agency]]></category>
		<category><![CDATA[Ethnic marketing agency]]></category>
		<category><![CDATA[Islamic Marketing]]></category>
		<category><![CDATA[Middle East Marketing]]></category>
		<category><![CDATA[multicultural advertising]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=91</guid>
		<description><![CDATA[Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials. As of December 2009, agencies have had the option of stating whether the actors within their advertisements are from Black, Asian or Minority Ethnic groups, through the addition of two tick boxes on the Clearcast submission form; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=91&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediareach.wordpress.com/2011/05/11/clearcast-publishes-figures-on-bame-representation-in-commercials/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mediareach</media:title>
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		<title>Immigration &#8211; A menace or a blessing for UK Business?</title>
		<link>http://mediareach.wordpress.com/2011/04/01/immigration-a-menace-or-a-blessing-for-uk-business/</link>
		<comments>http://mediareach.wordpress.com/2011/04/01/immigration-a-menace-or-a-blessing-for-uk-business/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 12:03:38 +0000</pubDate>
		<dc:creator>mediareach</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arab marketing]]></category>
		<category><![CDATA[Arab media]]></category>
		<category><![CDATA[diversity marketing]]></category>
		<category><![CDATA[East European Marketing]]></category>
		<category><![CDATA[EMEA Marketing]]></category>
		<category><![CDATA[ethnic advertising]]></category>
		<category><![CDATA[ethnic marketing]]></category>
		<category><![CDATA[ethnic Media]]></category>
		<category><![CDATA[Middle East Marketing]]></category>
		<category><![CDATA[Middle East Media]]></category>
		<category><![CDATA[Multicultural Marketing]]></category>
		<category><![CDATA[Muslim Marketing]]></category>
		<category><![CDATA[Muslim Media]]></category>

		<guid isPermaLink="false">http://mediareach.wordpress.com/?p=82</guid>
		<description><![CDATA[Politicians in the UK and the media use the issue of immigration as a political football that can be kicked in whichever direction they wish, in order to appease middle-England’s concerns and capture some high-impact headlines. But are we putting ourselves at risk of scoring an own goal due to an ignorance of the UK’s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mediareach.wordpress.com&amp;blog=9633833&amp;post=82&amp;subd=mediareach&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://mediareach.wordpress.com/2011/04/01/immigration-a-menace-or-a-blessing-for-uk-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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